Caya Biome - Customer Survey

Help us make Caya better. You're one of a small number of people who've actually tried this. That makes what you think exceptionally valuable to us - good and bad. About 6 minutes, mostly multiple choice. There are no right answers and we genuinely want to hear the critical ones. Finish it and we'll send you a discount code for your next order and lots of thanks and good vibes. - Thanks! Team Caya

SECTION 1 - ABOUT YOUR CAYA

Which of these sounds most like you right now?

I drink Caya regularly

I drank Caya for a while, but I've stopped

I bought Caya but I've barely started it, or only tried it once or twice

I've actually never bought Caya

What were you hoping Caya would help with? Pick up to 3.

Digestive stuff - bloating, gas, irregularity

Acid reflux or heartburn

Energy that crashes or never really shows up

Immune support / getting sick too often

General "I should probably take care of my gut"

I wanted to replace a probiotic pill or powder

Someone I trust swore by it

Was there anything that almost stopped you from buying? Select all that apply.

I wasn't sure it would actually work

I'd never heard of the brand

I was worried about how it would taste

I didn't want to commit to a subscription

I couldn't tell how it compared to what I already take

Nothing really - I bought it without much thought

Who drinks Caya in your home?

Me and my partner or spouse

Me, my partner, and our kid(s)

My whole household, including other adults

Only my kid(s) - I don't drink it myself

Only my partner or someone else - I don't drink it myself

How many days a week do you personally drink Caya?

Less than once a week

I don't drink it - someone else in my house does

How easy is it to remember to drink it?

SECTION 2 - DOES IT WORK

Did you notice any change while drinking Caya?

Yes, a clear change

Yes, something subtle

I'm honestly not sure

No, nothing I could point to

Yes - but something got worse

How confident are you that Caya is doing something for you?

Very confident - I can feel it

I want to believe it but I can't tell

I'm confident it did nothing

SECTION 3 - HOW IT TASTES

How would you rate the taste?

Anything about the taste, smell, or texture you'd change? Select all.

Too bland, not enough flavor

There's an aftertaste

The texture or mouthfeel

Nothing - I'd leave it exactly as is

Did Caya ever feel too strong - too potent, too much at once?

A little, especially at first

No, it felt gentle

No, if anything I'd want it stronger

SECTION 4 - WOULD YOU TELL A FRIEND

How likely are you to recommend Caya to a friend or family member?

Have you actually told anyone about it?

Yes, and I know at least one person bought it

Yes, but I don't think anyone bought it

No, but I would if it came up

No, and I probably wouldn't

I've actively told someone not to bother

If you had to describe Caya to a friend in one sentence, what would you say?

A month of Caya is $90 at full price. How does that feel?

Expensive, but I'd consider it

About what I'd expect

On subscription it's $75 a month. How does that feel?

Expensive, but I'd consider it

About what I'd expect

What's the most you'd pay per month for Caya?

If Caya were meaningfully cheaper, what would actually change for you?

I'd drink it more often than I do now

I'd buy the same amount, just spend less

I'd finally start a subscription

I'd buy it for other people in my household too

I'd come back to it after stopping

Nothing - price isn't what's holding me back

SECTION 6 - STAYING OR STOPPING

SECTION 7 - WHAT WOULD MAKE IT BETTER

Which of these would most increase how much Caya you drink? Pick up to 3.

A lower monthly price

A big multi-serve bottle instead of singles

A shelf-stable version that doesn't need the fridge

Single-serve packs I could travel with

A smaller kids' serving

A stronger, higher-potency version

Published research showing it works

A subscription I can skip, pause, or change easily

Being able to buy it at a store near me

Nothing - I'd keep it exactly as it is

If we added one flavor, which sounds best to you?

Grapefruit or blood orange

Don't add flavors - keep it as is

SECTION 8 - ABOUT YOU

How would you describe your relationship with health and wellness?

I'm deep in it - I research, track, and try new things

I'm interested and do the basics consistently

I do a few things but I'm not that into it

I don't think about it much, I just want to feel okay

Which of these do you buy regularly?

Postbiotic Supplements (i.e., Butyrate, Exopolysaccharides)

Anything else you want us to know? Complaints very welcome.

Would you be up for a 20-minute call with one of the founders? We'd pay you for your time.

Maybe, tell me more